Crunchie

These are some posters which I made for my Crunchie campaign which wa s anew way of advertising the Crunchie chocolate and giving it a whole new look. I picked a bee because it was a good play on the main point that a Crunchie has ‘golden insides’. I wanted to keep focus on the bee so I kept him to a crayon texture due to the fact I wanted it to relate to all audiences ranging from 3+, even though children cannot read the text I think it was important to make them familiar with the bee himself as being an individual.